Banner design is a great way to promote your business and attract new customers. A banner can be placed at a physical location but also on your website, blog, or social media profiles. It can also create interest and awareness at events or community fairs. The best part about using a banner is that it’s inexpensive and easy to update.
Here are some tips on how you can create a successful banner:
Include key information
Any banner’s main purpose is to attract potential customers’ attention. You must include key information about your business to accomplish this goal. For example, if you have a clothing store, include the name of the store and its location (city, state). If you have an online shop, then mention that it’s an e-commerce website so visitors can easily find it on search engines.
Add a call to action
A call to action is an element that encourages viewers to take action. The call to action can be a QR code, button, or link that leads the viewer to more information about your business or services.
The best way to use a call to action is to have it stand out from the rest of the text. For example, if you are running an offer for a discount or promotion, you can create a button or link that says “Buy Now” or “Sign Up Now” instead of using plain text like “Get Your Discount Here!”
You should also ensure that your call-to-action buttons are large enough for users to click on them easily without zooming in or scrolling down.
Use the right shape
Keep your brand in mind when designing your banner; this is especially true if you’re using a stock image rather than something custom-made for your business. For example, if you’re selling handbags, consider using a shape of your products for your banner rather than a random one. This way, it’ll match your logo and other branding materials.
Include an eye-catching headline
Your headline should grab the attention of people passing by or driving by your building. If it’s too long, it could go unnoticed; however, if it’s too short, it may not give people enough information about what they will find once they walk inside. Try using two different colors in this section so that it stands out against everything else on your banner design.
Keep in mind that your banner will be displayed outside, not just online
Remember that your banner will be displayed outside, not just online. So, you want to ensure it’s visible from afar, even if it’s slightly text-heavy.
The best way to design a banner is to think about what you want to say and how you want to say it. You then need to break this down into relevant parts, such as:
What is the purpose of my banner? What do I want people to take away from it? What do I want them to do after seeing it? Is there a call to action? If so, what does it say? Where should I place my logo and other elements on the banner?
Social Media Buttons
Social media buttons are one of the most important parts of your banner. They allow people to share your message with their friends and followers, which is valuable for getting your message out and increasing awareness. You can choose from various buttons, such as Facebook Like Button, Twitter Tweet Button, LinkedIn Share Button, and Pinterest Pin It Button. These will vary in size depending on your available space, but they should generally be placed near the top or bottom of your banner so that they’re easy for people to find.
Conclusion
To create a banner that will help you get your message out there, keep these tips in mind:
- Keep it simple.
- Use high-quality photos.
- Choose a great font.
- Choose complementary colors.
- Consider adding social media buttons if your banner will be utilized online too.