Tips for Making a Good Banner
May 28, 2023

It’s hard to get noticed on the Internet without a banner. Whether you’re promoting a website, an event, or just trying to get people’s attention on social media, a banner is a great way to do it.

But there are so many banners out there that it can be hard to know where to start. If you want your banner to stand out from the rest, here are some tips for making a good one:

Keep it simple and clean

The best banners are simple and clean. Don’t be tempted to cram in as much information as possible; your viewer will only take in so much at a time, so keep it simple and focus on a single message.

For example, if you want to tell your viewers about an upcoming event, don’t try to explain all the details of what they can expect in that banner. Just include the event’s name and when it’s happening and let them click through for more information on your website or read it on a separate flyer.

Keep colors consistent

When designing a banner ad, try to stick with one or two colors that complement each other well. If you need more than two colors, choose complementary colors close together on the color wheel, such as orange and yellow or red and pink, so they don’t clash. Also, remember that colors will look different depending on their background color; for example, dark blue might appear black against a white background.

Use high-quality materials

The material you choose for your banner will affect how much attention it gets from viewers at sporting events and trade shows alike. For example, suppose you have an expensive fabric printed with high-resolution images for your trade show or sports event booth. In that case, people will notice and be more likely to stop by for more information about what you offer.

Keep it short and sweet

Keep your message brief and simple. A single sentence is best; anything longer will make your banner look cluttered. If you have more information than what can fit on one banner, consider creating multiple banners that all convey your message but with additional information.

Be consistent with fonts and imagery

If you want people to instantly understand what they’re looking at, use a consistent color scheme and font style throughout your banner. For example, if you’re using blue text for one section of content and green text for another section of content, don’t suddenly switch over to black text with no reason. 

Use text sparingly

Many people skip over text in banners because they don’t want to read them. If you want your banner to be effective, keep the text to a minimum and make sure it supports your message well. You may consider using images instead of words if you have graphic skills.

Conclusion

In conclusion, remember that the banner is the first thing people will see upon arriving at your site, so keep it easy to read and visually appealing.